On January 9, 2001, Steve Jobs gave one of his greatest Macworld keynote presentations. The main topics included the original version of Mac OS X, the original SuperDrive and the original widescreen PowerBook G4. But perhaps the most profound was the introduction of the “Digital Hub” concept in which the Mac would evolve into becoming the center of the digital lifestyle of the 21st century. It has been the subject of much discussion by Steve and his substitutes when talking about the Mac ever since. This definitely the beginning of something huge. iMovie had already been around since 1999 and Steve introduced the original versions of iTunes and iDVD at this keynote. Interesting to note that in the second part of this video Steve refers to iTunes as “iMusic” – perhaps a code name during production? It’s amazing that as soon as Steve started on this topic everyone was spellbound and there was no applause from the audience for a good 11-12 minutes, quite possibly the longest gap between applauses in Stevenote history.
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Steve Jobs introduces the “Digital Hub” strategy at Macworld 2001
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bloddy hell he’s a genius
“Digital cameras now constitute 15% of all cameras sold in the US”
LOL. I didn’t realize people were still using film cameras as recently as 2001. I haven’t owned one of them for aaaaages
How the hell does he do this?! He must have a Time Machine!!!
That said at the time he was working on the ipod and this is clearly based on ipods
what a prediction
@zenopopovici Equally shitty…
@zenopopovici yeah that font makes me cringe… glad they changed it up years later!
Hey nice video, the true is you can buy USA iTunes gift cards at this store iTunesgiftScards at COM
I always wondered the angle he took. Why he took it. I think he really is a genius to not only realize what the future is but to make it his. The iPod, the Mac Books, the iPhone, the iPad. They are the future.
Truly visionary. Look at the competitors during that time, Compaq and Gateway, and look at them today. After merging with HP, nobody today really hears about Compaq as a brand anymore. Gateway was bought by Acer. Apple on the other hand is doing better than ever.
I like how Jobs lists all the portable digital devices and now Apple makes all of them, even a competitor to DVD players (Apple TV). Apple is trying to dominate the digital world…. I like it
you do realize that the iTunes store hasn’t had DRM since January 2009, right?
Well, he was right. And look how much better a mac is for all this stuff (applications, hardware, operating system, interfaces). Steve jobs is a genius and apple is the best.
Yes, generic PC makers and their affiliates are only achieving “good enough” because the only way they get sales is to have the “cheapest”. Furthermore, because they don’t offer anything very unique (other than price point) they have to chain their users with DRM.
On the other hand, Apple still has all the components (hardware, marketing, etc.) that allows them to continue to follow the digital hub strategy as described.
That will disappear, as said. I haven’t synced my iPhone for months and do access iTunes directly. But I repeat myself.
but what do I sync my iPod touch to. yea. the computer. I buy stuff on iTunes and its stored on the computer. Everything else stems from that home base. Only in the AppleTV case do you ‘not need’ a computer, but really the AppleTV is the computer, it has its own storage, input and connectivity tech.
No, Jobs describes pretty much exactly what the Apple ecosystem is. The only thing that isn’t so up to date is that the ‘hub’ idea for the main computer is disappearing, and only because the devices (e.g. iPhone, Apple TV) are more powerful and better connected now than anyone was imagining back then.
Wrong, wrong, wrong.
The speech is great, nonetheless Steve was wrong. Digital lifestyle? Yes, but completely different from how he saw it.
Today is not about using multiple devices and PC as a hub. It’s all about *accessibility* and even sacrificing other value for accessibility (”The good enough revolution”).
An companies are actually working hard *against* the hub idea. Think about DRM banning you from copying your digital collection, for example.
hard to believe this concept was revolutionary 8 years ago
Marker Felt … no Comic Sans
Is that comic sans? Ugggh…
Steve, you are a genius!
Jobs, 2001 “And the glue that’s gonna make all this happen, are the applications”
2009 – There’s an app for that, only on the iPhone
The current growth and success of Apple in the last 10 years is a product of this clear and accurate vision of where things were headed. Apple really got their bet to start paying off, and I’m happy for that. The world can use more people enjoying their computers and their user interfaces. Apple has made computers not only a hub, but a tool that you don’t need to dread but actually enjoy using.
Kudos to Steve Jobs and Apple. Good job… :>
Very Apple, actually… It’s Marker Felt!
Distinctly un-Apple font in use there.